Lifted Research Group
"A company designed to overthrow the masses by our influence. Our slogan is simple -underground inventive, overground effective- at l-r-g we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We´re trying to put the spotlight where we think it really belongs, because it´s much more than clothing and concepts, it is a way of living. L-R-G innovative essence for the above average person."
Co-founded in 1999 in Santa Ana, CA, by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) is a creative lifestyle clothing company. Jonas and Robert´s vision was to design clothes that represented a variety of influences, a reflection of their environment and interests. Through LRG´s success as a brand and inclusive group concept, it has become an outlet to express not only Jonas and Robert´s ideas, but also a platform for others to do the same. LRG takes pride in discovering and uncovering new and emerging talent; supporting those that pursue their goals with the same passion that supported it´s own growth. This concept has always remained the same, it´s one that LRG stands beside and looks to share with the world. At LRG we are what we make, we are who we support, and we´ll never forget where we come from